About Us

Apparel Leeds
Colour. Style. Confidence.

Hi, I’m Dawn!

Welcome to Apparel – your destination for contemporary fashion, style inspiration, and confidence-building.

I believe every woman deserves to look and feel her absolute best every single day. That’s why I’m here to empower you through a carefully curated range of styling and colour services together with hand-picked fashion finds.

About Apparel
Apparel is an independent ladies' boutique offering quality, contemporary fashion and accessories at affordable prices. Each item is thoughtfully chosen to ensure it meets the needs of my customers. With only eight pieces of each style, you’ll always find something exclusive – and when they're gone, they're gone!

I’m proud to stock Soya Concept, a stylish Danish brand known for its effortless Copenhagen-inspired designs. We also bring you our very own line of stunning soya candles, wax melts, and diffusers – and of course, our bestselling signature Apparel fragrance – to add a touch of sophistication to your daily routine.

More Than a Boutique
Apparel is about more than shopping. With personalized services like wardrobe edits, colour analysis, and personal styling, I’m here to ensure you sparkle with confidence. I also offer exclusive Colour Through Confidence evenings – a perfect way to connect with friends in the comfort of your home.

Additionally, our click & delivery service makes it even easier for our local customers to shop and stay stylish with ease.

Running a small independent business is challenging, and I’m so grateful for every visit to our website and every order placed. Thank you for supporting small, local businesses like mine – it means the world.

Let’s find your perfect style and confidence together.

Dawn x