Colour. Style. Confidence.
Hi, I’m Dawn
I strongly believe women should have the confidence to look and feel their absolute best selves every single day. I passionately empower them to do just that through a range of services.
Apparel is an independent ladies boutique selling quality contemporary fashions and accessories at affordable prices.
Each piece is lovingly selected with the greatest of care and consideration to ensure we meet our customers’ needs.
We are proud stockists of the much-loved English brand Sugarhill Brighton, the stylish Soya Concept from Copenhagen and a gorgeous denim collection from leading UK sustainable brand, Monkee Genes.
We love to shop small, as do you, so are delighted to bring you beautiful products from Yorkshire based designers; Mutha Ship, The Jewellery Makers, Twice Fired, Forme Jewellery and a collection of soya candles, wax melts and diffusers from Denbies Candles.
We’re so much more than a destination to buy clothes. You won’t want to miss out on our personal styling, wardrobe edits & colour analysis services to ensure you sparkle with confidence.
And finally, we offer a click and collect service for our local customers and free delivery across the website.